The RFID industry has been overflowing with news, and I can’t wait to share my favorite stories of the week with you guys.
How to Really Throw a Wedding: RFID Style
Mr. and Mrs. Sky Chang decided to make their wedding unique and unforgettable by embedding RFID tags in each of the 700 guests’ invitations. When the guests arrived on the big day with their invitations in hand, their presence was announced, and their seats were located for them all thanks to RFID. The readers and antennas were set up around the room waiting to read the tags in the invitations.
Instead of a DVD kiosk, there was a ‘Seat Finder’ kiosk. All the guests had to do was place their invitation against the reader in the kiosk, and the screen showed where their seats were located and the best path to reach them. I guess that is more convenient then dealing with ushers. There is definitely something to be said for this innovative idea, although I’m just glad I am not footing the bill for this wedding!
Read more at www.rfidjournal.com.
Keeping Railways Safe
We’ve all seen the worn down railcars rambling down the tracks. Some colorful, some solid rust, these shabby railcars constantly make me wonder about the safety of railway travel. I am not the only one that has thought this because, in Hong Kong, rail operators have attached RFID tags on different parts of each car. The RFID tags are part of a maintenance system that will let rail operators know of any failure in the parts, or if they are in need of servicing.
The RFID software collects the data from the tags at read points and sends the information to maintenance centers. This way they are ensuring the safety of their rail cars as well as passengers and products. When the tags pass through stations, readers placed near the tracks read the tags and alert the rail operators of any problems. Thanks to RFID, I have a renewed faith in railway travel.
Shopping Cart Travels
A supermarket in Canada is using RFID tags on shopping carts so that they can track a customer’s movements throughout their store. “There weren’t any metrics in place at the time to measure traffic and dwell time,” explains Peter Townsend, Moxie’s founder and senior VP of strategy and shopper insights.
From the deli section to the chilly aisles of the frozen meals, your shopping cart will track your every movement thanks to a few Impinj Speedway R420 readers strategically located around the 45,000 square foot market. When shoppers are ready for checkout, the ID number written on the shopping cart’s RFID tag is typed into the cash register so that the system knows to stop the shopping experience and to begin anew for the next one. Moxie’s founder said that they are comparing where and how long shoppers pause in the store, and if that data can be related to a purchase. If I were shopping there, they would notice a lengthy pause right around the wine aisle!
Once again, until next week!