We recently attended RFID Journal LIVE! 2014 in Orlando, Florida. While at the show, we interviewed leaders, systems manufacturers, and solutions providers in the RFID industry. In this interview, we spoke with Phillip Bartlett, Director of MotionWorks Solutions with Zebra Technologies.
Zebra’s MotionWorks™ Sports Solution is a real-time locating system (RTLS) being implemented to track athletes on the field of play. MotionWorks measures and calculates advanced metrics for the players, coaches, and even audience to see and track. The athletes are a team or sport’s most valuable asset, so tracking their speed, performance, health, and safety is a revolution in the sports world.
“We start with an active RFID tag that transmits very frequently that we can actually triangulate and locate very accurately, and we do that with an infrastructure that surrounds the area, in this case, in the sports world, we are talking about fields and stadiums. But with that data, we actually design a MotionWorks software solution that is specific for sports,” Phillip Barlett told RFIDinsider.
Readers are placed around the stadium, and players wear active RFID tags which are tracked by the sports statistics platform. It has been tested with football and soccer players, but Zebra’s Jill Stelfox, General Manager of Location Solutions, envisions this platform being used in many more sports including individual and motor.
“The ability for organizations to gather real-time visibility into the location and condition of their most valuable assets is absolutely critical to their success,” said Jill Stelfox, VP & General Manager of Location Solutions at Zebra. “We believe Zebra’s MotionWorks™ Sports Solution will help professional and collegiate sports teams – as well as their players and business partners – by providing valuable information and tools, such as game statistics, real-time video overlays, and data which will help to enhance team training, evaluation, and fan experience.”
Read our article Fast Tracking: Measuring Advanced Sports Analytics With RFID and learn more about how Zebra’s MotionWorks is impacting the sports industry.