We explored the Motorola Solutions show floor at RFID Journal LIVE! 2013. Carrie Angelico, Senior Channel Development – RFID, showed us the highlights of Motorola’s demonstrations, and in an upcoming video, Carrie introduced us to some of Motorola’s partners who deploy Motorola RFID products in their own solutions.
At the Motorola Product Bar, Carrie introduced us to Altaf Mulla who is the Director of RFID Product Management. Motorola has a broad portfolio of RFID products built for a variety of applications. RFID as a technology has seen adoption across a wide cross-section of industry verticals, and to meet that need, Motorola has created RFID hardware for different environments and deployments. Altaf showed us their industrial class fixed RFID readers as well as Motorola’s popular mobile RFID readers. The handheld mobile computers come in different form factors designed for industrial or enterprise conditions.
As the adoption rate of RFID continues to trend upwards, more and more businesses will start the process of transitioning from their current systems to an RFID enabled solution. With this transition process in mind, Motorola offers a barcode scanner with a built-in RFID reader designed to ease the burden of change. Much in the way that wireless has become a seamless household technology, Motorola is investing in a future where RFID is a ubiquitous component in the daily lives of users.
Next, Altaf showed us a few of Motorola’s RFID accessories. We looked at a slim, low-profile RFID antenna whose form factor has made it popular in a variety of deployments. Altaf gave us an example of users installing the slim antennas in intelligent kiosks as the thin design allows it to be hidden away quite easily. Also, they are becoming increasingly popular in point of sales applications.
Motorola created a demonstration with the RFID panel antennas in an example of an IT tracking application. In the demo system, Motorola used a two-port fixed RFID reader to track the IT assets. The RFID antennas were placed under the table facing toward the assets. When the software detects a missing asset, the user would use the Geiger feature in a handheld RFID reader to track down the missing asset.
Next, Carrie introduced us to Susan Flake who walked us through a demonstration of a consumer facing application of RFID in a retail environment. In a mock dressing room, Susan placed a dress on the hanger, and the RFID system immediately recognized the dress. On a touch screen display mounted on the wall, the customer is presented with additional information about the dress including different colors and sizes. If the customer would like to request a different color, they can do so by simply interacting with the touch screen interface, and a store employee will bring that dress to the dressing room. Additionally, the touch screen display may show the customer accessories that coordinate with the dress, and the user can request those items as well. Finally, when the customer is ready to purchase the items, they can use their mobile device to scan a QR code displayed on the wall-mounted screen. The QR code brings all the information from the RFID solution to the mobile app where the customer can complete the checkout process and share the experience on their favorite social network.
This is one of many interviews from RFID Journal LIVE! 2013. Be sure to subscribe to RFIDinsider below and make sure you don’t miss the next video!