We recently attended RFID Journal LIVE! 2014 in Orlando, Florida. While at the show, we interviewed leaders, systems manufacturers, and solutions providers in the RFID industry. In this interview, we spoke with Kelly Snead, Sales Manager at SMARTRAC technologies.
Exploring the SMARTRAC booth at RFID Journal LIVE is always exciting. Walking through the plush, orange booth, we get a chance to speak with the people who design and manufacture the tags that atlasRFIDstore sells on a daily basis. Since their tags are heavy-hitters in the industry, it is always interesting to see what is around the corner for this dynamic company. One of our long-time partners, Kelly Snead, agreed to tell us where SMARTRAC is headed in 2014 and show us new products customers can expect in the near future.
Hanmi IT of Korea, a pharmaceutical company and SMARTRAC partner, is integrating RFID into their products for traceability. For maximum read range, the tags are inserted inside the cap or box of medicine bottles. Hanmi IT has developed the software and application for these tags to be implemented in drug and narcotics monitoring projects.
The tried and true products were next on our tour through the booth. The DogBone tag, one of the larger tags in the SMARTRAC line, has an impressive read range and is used in many different applications from race timing to pallet tracking. The Frog and ShortDipole were next in line to make their video debut. The Frog, a larger dual dipole tag, is the tag to turn to when you “Absolutely, positively have to find something,” as Kelly Snead put it. The Frog tag is common in warehouse tracking because of its dual dipole nature which allows for different tag orientations.
The ShortDipole, or SMARTRAC’s “bread and butter tag,” has a slightly larger footprint than the smaller Belt tag, but they both are used for item-level tracking. The MiniWeb and Weblite tags have a smaller footprint and are seen frequently in a small item tracking application.