Suzanne Smiley recently chatted with Julia Deets, VP of Marketing and Sales at Metalcraft. Julia was kind enough to join us for a few minutes and talk about her company. We discuss the focus and specialties of Metalcraft and learn why listening to your customers is more than just good customer service.
Metalcraft focuses on identification solutions and employs a wide range of technologies including bar code labels and RFID tags. Their focus on identification labeling has been a core tenant of Metalcraft, so much so that it is intertwined in the story of their foundation. Bostich Stapler Company had a run of staplers come off the production line with incorrect labels, and turned to Metalcraft for a solution. Metalcraft created adhesive name plates with the customer’s name for Bostich, and Metalcraft hasn’t looked back since.