We recently attended RFID Journal LIVE! 2014 in Orlando, Florida. While at the show, we interviewed leaders, systems manufacturers, and solutions providers in the RFID industry. In this interview, we spoke with Terry Pruett, Senior Director of Sales at Alien technology.
For the second year in a row, Terry Pruett took us through the Alien booth and showed us what they were exhibiting this year at RFID Journal Live. His comedic personality makes the Alien booth a joy to visit each year. Laughing my way through the booth, we discussed their tags, readers, and demos.
After we briefly touch on Alien’s RFID tags and IC chips, we start to focus on Alien readers. The Alien ALR-9650 is the leading integrated reader on the market. Features like PoE capability, a circular polarized antenna, and a low profile form factor make it perfect for a business environment. The Alien ALR-9680 is a low-cost four port reader and is great for slower read rates like choke points and doorways.
The Alien ALR 9900+ reader, optimized for reading multiple tags going relatively fast through the read zone, is considered a high end reader and works well with applications like race timing. “The difference between a low end reader and a high end reader is not the power, it is the speed,” Terry tells us when comparing the ALR-9680 and the ALR 9900+.
The mobile ALH-9010 Alien handheld, is a light weight and flexible RFID reader that can be used for most applications. It has a 2D bar code scanner, Bluetooth Technology, 3G and GPS technology, and a fixed focus camera. A truly out of the box solution, the Alien ALH-9010 is one of the most popular handheld readers in the industry.
Next on our tour is a demo of the number one application in RFID right now which is, drum-roll please, inventory control! A 40% reduction of shrink rate is an important breakthrough in retail brick and mortar locations because that money goes straight to the bottom-line. The demo proves that the Alien ALH-9010 handheld reader can scan 25 shirts in a ‘retail’ environment in only a few seconds compared to manual barcode scanning. With RFID being a high margin opportunity for the retail market, it is a wonder why every retail store doesn’t use this technology.